Google Ads management

Google Ads Management for Businesses

Google Ads can bring people to your site when they search for a service you offer. It only helps if the account is set up carefully, conversions are tracked, and the landing page can turn a click into an enquiry. GlobalsWeb manages Google Ads for small and growing businesses, with clear reporting and no promised lead numbers.

Our team is based in Islamabad, Pakistan, and works with clients locally and internationally by WhatsApp, email and video call. For UAE clients, see Google Ads for Dubai. For a wider plan, see digital marketing and lead generation. We also published a practical overview in Google Ads for Islamabad businesses.

What we do

Account setup or a review of an existing account

If you do not have an account yet, we help you create one under your own login so you stay the owner. If you already advertise, we review structure, keywords, ads, landing pages and tracking before recommending changes.

Search campaigns

Campaigns built around searches with clear intent, using keyword themes, negative keywords, and ad copy that matches the landing page. We would rather start focused than bid on everything at once.

Remarketing

Simple remarketing to people who have already visited your site, where it is appropriate and tracking is in place. This is not a substitute for a strong first campaign.

Conversion tracking

Form submissions, calls or other agreed actions set up so you can see what happened after the click. We also check that thank-you steps and any WhatsApp or phone goals are measured honestly.

Landing page advice

A good campaign can still fail on a slow or vague page. We will tell you what needs to change, and we can improve the page if you want us to. See our web development service if the site itself needs work.

Reporting

Regular, plain-language updates: spend, clicks, enquiries or other agreed conversions, and what we recommend next. You keep access to the account, so you can see the same numbers we see.

How we work

  1. Brief. We talk through your offer, location, budget, website and what a useful enquiry looks like. We will say if Google Ads is not a good fit yet.
  2. Scope and quote. Our management fee is agreed in writing. Ad spend is paid by you, directly to Google, in an account you own.
  3. Setup. Tracking, campaign structure and ads are prepared and agreed with you before they go live.
  4. Manage and improve. We watch search terms, waste, ads and landing-page issues, and we make measured changes rather than constant rewrites.
  5. Review. We report on what happened and discuss whether to continue, pause or change course. You decide.

What you receive

  • a Google Ads account that you own, or a documented review of your existing account,
  • campaigns agreed with you before launch,
  • conversion tracking for the actions we agreed,
  • written recommendations for the landing page,
  • regular reports in plain language.

We do not guarantee a cost per lead, a number of enquiries, or a position on Google. Results depend on your offer, your market, your budget and your website.

Who this suits

This is a good fit if you have a clear service, a page that can take an enquiry, and a budget you can sustain long enough to learn from the data. It is a poor fit if you need guaranteed leads, or if the website cannot collect an enquiry yet. In that case we may suggest fixing the page first.

Google Ads Management Packages

Starter Google Ads

AED 499/mo

Perfect for Small Businesses & Local Services

Reach potential customers actively searching for your products and services on Google with professionally managed search campaigns, targeted keywords, and continuous budget optimization.

  • 1 Google Search campaign
  • Up to 2 ad groups
  • Keyword and audience research
  • Professional search ad copywriting
  • Negative keyword optimization
  • Location and device targeting
  • Basic conversion tracking setup
  • Campaign monitoring and optimization
  • Monthly performance report

Standard Google Ads

AED 899/mo

Ideal for Growing Businesses & Lead Generation

Drive more relevant website traffic and qualified inquiries with strategically managed Google Ads campaigns, conversion tracking, keyword optimization, and data-driven improvements focused on advertising efficiency.

  • Up to 3 Google Ads campaigns
  • Up to 6 ad groups
  • Comprehensive keyword research
  • Competitor advertising research
  • Search and remarketing campaign management
  • Ad copy and asset optimization
  • GA4 and Google Ads conversion tracking
  • A/B ad testing
  • Landing page improvement recommendations
  • Bidding and budget optimization
  • Weekly monitoring and monthly reports
  • Monthly strategy consultation

Premium Google Ads

AED 1499/mo

Designed for High-Growth & Established Businesses

Accelerate business growth with advanced Google Ads management, multi-campaign strategies, conversion optimization, and detailed performance analytics designed to improve lead quality and maximize advertising return.

  • Up to 6 Google Ads campaigns
  • Up to 12 ad groups
  • Search, Display, YouTube or Performance Max as suitable
  • Advanced keyword and competitor analysis
  • Audience segmentation and remarketing
  • Conversion tracking through GA4 and GTM
  • Enhanced conversions setup where eligible
  • Advanced bidding and budget strategy
  • Ad copy and creative asset optimization
  • Landing page conversion recommendations
  • CRM conversion integration (one supported CRM)
  • Performance analysis and scaling strategy
  • Weekly reports and priority support
  • Two monthly strategy consultations

Ad spend is paid by you, directly to Google, in an account you own.

Frequently asked questions

Who pays for the ad spend?

You do. Media spend is billed by Google to you, in an account you control. Our management fee is separate.

Will I own the account?

Yes. The account should be yours from the start. If someone else has been running ads in an account you do not control, we will help you sort out access first.

Do you guarantee leads or a low cost per click?

No. We will not promise a number of leads, a ranking, or a fixed cost per enquiry. We can control how carefully the account is built and how honestly it is reported.

Do I need a special landing page?

Not always, but the page must be relevant, mobile-friendly and easy to enquire from. If it is not, we will say so before spending your budget.

How is this different from lead generation?

Google Ads is one channel. Our lead generation work can also include Meta ads, landing pages, tracking and follow-up. Use this page if you specifically want Google Ads managed.

Get a Google Ads review

Tell us about your business, your website and what you want the ads to do. We will reply with honest advice and, if we can help, a clear scope.

Faisal Riaz, Director, GlobalsWeb

Get your Google Ads review

Tell us a little about your business and what you need. Send your details and we’ll get back to you.

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Pricing depends on scope — ask us on WhatsApp or email for a quote.

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